You probably have some sort of digital strategy in place, right?
If not, you're not alone. Many B2B companies don't have a website that has a good user experience, aren't continuously optimizing their site and creating new, fresh content for search engines, and aren't participating/engaging on social media.
More than half of high-tech b2b sales will come from digital by 2020. (adobe/ovum)
This digital strategy checklist includes items you need to incorporate into your digital strategy in four key areas:
• Social Media
This checklist can help you identify areas where you need to improve your digital strategy to create a digital experience your potential customers want and expect.